Persona’s & Brands
I like to focus on what value the company brings to the market while aligning it’s USP and position in the market to achieve your company goals. Understanding your audience and what motivates them increases your effectiveness of conversions.
What do your customers think of you?
• What do they do for fun?
• What are their hobbies?
• What do they value?
• What are their fears?
• What are their goals?
• What influences their buying decision?
• What’s their “buying moment”?
• Media habits?
• “Virtual Shelf”
Example Live Streaming App:
How do they make decisions?
Community talking about Live Streaming
Online community chats
What do they value?
Enthusiastic / dynamic individuals
What Influences them to watch?
Being open to new ways of doing things
Compelling photos, enticing biographies