Whats the best way to launch something? Launch a Contest.

Example: Phone Giveaway!

Objective: To increase social visibility of PocketLIVE as a brand. To drive new, unique users to our site. To engage larger audiences and collect leads for marketing messaging. To create PR buzz for future press release and launch marketing messages. 
KPIs: Number of entries, percentage share of traffic to PocketLIVE, CTR of Facebook and Display ads, Number of opt-in emails collected.

Social Copy found here (Not attached)
Ad copy found here (Not attached)

 Facebook (hosted by ShortStack app), with additional entries from Facebook Timeline post on December 12 during the esclation phase of the sweepstakes.

Entry Mechanism: ShortStack Facebook App and Timeline post
Prize: Google Pixel smartphone, to celebrate the release of our Android app and mobilize one lucky viewer to broadcast what they love, LIVE, from anywhere.

Theme/Name: PocketLIVE #ShareAnywhere Google Pixel sweepstakes

December 6 app launch
December 19 completion

Winner announced Dec 20, if they accept once contacted
• Winner will be contacted via email and must confirm that they meet all qualifications of our contest rules via email before phone is shipped
• Winner will have five days to respond to our email before they forfeit the prize to another winner.
• Winner must be a resident of Canada/United States and over 18 years of age

Graphics: Design team created deliverables and sent to me by due date for Sweepstakes form as well as social sharing.

Editorial Calendar:
• Pre-Launch (Nov. 28 – Dec. 5)
• Launch (Dec.6 – Dec.11)
• Escalation (Dec. 12 – Dec. 17)
• Last Chance (Dec. 17 – Dec. 19)
• Completion (Dec. 19 at 2pm PST)
• Winner announcement